LUNCH CUBE
Identity, Print, Retail
The Lunch Cube was a start-up business specializing in gourmet sandwiches and boxed lunches delivered to you. Lucid Mind was asked to create an identity that was immediately recognizable, bold and modern.
Since Lunch Cube was a delivery service and had no retail storefront the primary point of contact was through the packaging. We decided to make a bold statement and it has got a lot of people talking in the Twin Cities.
The Lunch Cube was a hit in Minneapolis. No more than a year later Lunch Cube opened their first retail storefront and asked us to create the look and feel of their space.
PRESS:
"Lunch Cube, the trendy box lunch delivery service known for the red striped cardboard cubes used to pack its meals..."
- Downtown Journal
"High Style Branding"
- Twin Cities Business
"And I especially like the cute white and red cube it comes in."
- Lunch Cube Customer